“Dro’s coming in here looking like a cross between Future and 2 Chainz,” were the words that introduced this young rapper to the radio audience on Saturday morning’s The Weekend on Hot 91.7. Host Jay Isaacs, who admitted that he’s “usually very hard on Bahamian music” even confessed that after he listened to Dro Capone’s latest smash single, Island Boy, he had to go on iTunes to buy it.
The radio industry owes you nothing! No one pushes inferior products! It doesn’t matter where you’re born! Achieve success then talk! #truth
— Jay Isaacs -_- (@therealjay242) August 29, 2016
Dro was invited as a guest on the show after a post he made on Facebook sparked a debate between the rapper and the radio host. Island Boy, produced by Trunk Bangerz R’us, has been receiving a fair bit of air play, whereas other local artists do not feel as though their music has been receiving enough recognition. As we all know, the keys to having your music heard are: putting out quality products and having a good marketing team behind you.
Capone believes that the local radio scene should pay more attention to Bahamian artists; and states “A lot of artists have a lot of good music out there, and I feel like people in the radio industry that could help us are turning a shoulder to us.” However, Isaacs countered with: “When you take yourself out of that traditional Bahamian music category, you compete with artists like Jay Z and Future. The talk show host and music producer went on to make the claim that “There are few Bahamian artists who can take constructive criticism.” He also feels that “there are too many people in the industry who are think you just record the song and – boom – you’re done!”
Unfortunately, just as a haircut from a professional beats one from the kid who just picked up a pair of scissors, the production quality tends to be lower when you go with the deal that was too good to be true! After a frank discussion between the two, Capone had to admit that fewer than 10% of the alternative Bahamian artists are ready for the prime time in the music business – both locally and internationally.
Isaacs still believes that number to be significantly lower. With all of the ill thought and commentary against the radio industry that can be seen across social media by artists in The Bahamas, it is apparent that there are a lot who are starving for the limelight who fall outside of this percentage. With any luck, artists will step up their game to compete in a global market, and not look for a handout from an industry that owes them nothing.
Trunk Bangerz R’us has produced many of his hits. He chooses the studio not only because of the high quality and good value for money: “A lot of people don’t know, but 3K (Producer) is one of my oldest friends. We actually grew up together before all of this happened. That’s some real Dr. Dre and Snoop $h!t right here.”
Dro Capone, who was born in Freeport and raised between West Palm Beach, FL and Nassau, Bahamas said he plans to stick to an island sound for now, as he recognizes that “a lot of international artists are sampling our sound.” He says that the next track he puts out will have more of a Bob Marley sound to it.
Light as a Nail was the introduction to Dro Capone, and the follow up the same year: “Bahamian Sunshine” helped to show the world that he wasn’t just a one hit wonder. Later, he linked up with 3K to do “Gold, Black, Blue”.
As a teen, he used to watch a lot of music videos on MTV and BET. He laughed while reminiscing, “when Kris Kross was in, I used to dress with the backwards clothes and everything! Listening to artists like NWA, Ice Cube made me interested in the culture and I got into rap a little later in life.”
If you’re an aspiring rapper but feel like you don’t have what it takes, you’ll be happy to know that even Dro Capone didn’t always have the ability to drop sick lines off the top of his head. He spilled an embarrassing story from his youth: “this one time in the fifth grade, I had this assignment to do. We had to write a list of rhymes. I don’t know. For the life of me, I couldn’t find words that rhyme. I don’t know what the hell happened. So I came to school: nothing! My teacher beat me…so I guess that turned me into a rapper. ‘You gon’ learn today,'” he laughs, in his best Kevin Hart impression.
After hearing that story, it will come as no surprise that perseverance is the main message in most of his songs. “No matter what’s going on, I believe there’s a way to get through it.”
What should you check out from Dro Capone? “Island Boy is trying to show the evolution of Dro Capone, and tell people where I’m at in life, and try a new sound. We just finished a hit with VS of the Bain Town Boys. The Smoke Out Volume III is out, but we haven’t announced any live performances yet.”