#PartyWithHot91

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Photo from largeup.com

If you haven’t heard it on the radio, there’s no way you could’ve missed it on Facebook: Hot 91.7 FM is giving away an all-expenses paid trip for four lucky fans to see living-legend Rihanna perform live on her Anti-World Tour, March 15 at American Airlines Arena in Miami, Florida.

Unlike typical radio contests, there are multiple ways to win these tickets. Firstly, you can listen for the “Rihanna Double-Play” (two Rihanna songs played back to back), be the ninth person to call in, and let the host know the name of your favourite radio station. Secondly, you can “like and share” the video from the Hot 91.7 FM fan page with the hashtag #partywithhot91 and be randomly selected for entry. Finally, if you are able to attend a remote where Hot 91.7 is on location, then simply make a purchase from the store and show your receipt to the Hot team.

Once your name is entered, you must be in attendance during the drawing  at the Levels Party to win. It all goes down at Super Club Breezes on Friday, March 11.

When I asked Jay Isaacs of The Morning Madhouse Show about the promotion, he passionately conveyed that the team at Hot 91.7 FM believe in giving back to their fans. “We did a great promotion during Christmas with A Sure Win, called Mix and Match for Cash, so when we saw that there was an opportunity to send someone to Florida to see Rihanna, which is in our back yard, we seized it. Instead of solely rewarding the callers, we wanted to also acknowledge the fan base we have on social media”.

When asked, “Why Rihanna?” Jay responded: “Rihanna is one of those entertainers that promises a show, and fulfils that night in and night out. There are always surprises, and the level of entertainment is always high. She’s established herself as a force to be reckoned with in the music industry. 8 Grammys , 14 hits on Billboards top 100… That’s not luck – that’s execution! Anyone who goes to see her is going to have an absolutely wonderful experience”.

Going Places Travel is handling airfare, accommodations, and transportation, while Hot 91.7 will secure great seats at the concert. Of course, you should make sure that all your documents are in order to ensure that you’re eligible to travel to the U.S. if you win!

Since it’s pretty hard to top a Fly-Away contest to see such an epic performer, my final question for Jay was, “What can your fans expect from Hot 91.7 in the upcoming months?” He laughed, and told me, “Definitely a lot of giveaways. We’re in a position where we can give a hand up, and we’d like to reward our fans. I can’t tell you what our next promotion is, but it promises to be very entertaining and will create a lot of buzz”.

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